Between heritage and innovation, Rimowa Alterations blurs the lines between human and computerized reverie — a visual exploration by Mathieu Maury & Feldman Studio.
DESIGN ALWAYS STARTS WITH FUNCTIONALITY BUT WHEN IT COMES TO AESTHETICS, DISTINCT OR DISTANT MEMORIES BECOME SUBJECTIVE.
AS WE WITNESS THE RISE OF ARTIFICIAL INTELLIGENCE, THE FREEDOM OF SPEECH IS NOT ONLY AN AFFAIR OF THE LIVING. OUR MEMORIES LAST BEYOND TRAVELLING, BEYOND DISCOVERY.
RIMOWA’S ALTERATIONS FOLLOW A PATH THAT TRANSCENDS HUMAN PERCEPTION OF WHAT DESIGN INSPIRES US WITH. IT IS A BREATHINGITERATION OF HOW MACHINES CAN INTERPRET CREATION ON THEIR OWN.
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Pw: alterations
DRAWING ITS FUEL FROM 125 YEARS OF ICONIC DESIGNS, OUR AI FED ITSELF WITH THOUSANDS OF PIECES FROM THE RIMOWA ARCHIVES WITH AS MANY STORIES TO TELL.
THE COMPLETE “CREATIVE FREEDOM” OF THIS AI OFFERS A NEVER ENDING STREAK OF REINTERPRETATIONS OF
RIMOWA’S DISTINCTIVE DESIGNS.
LEARNING AND PROCESSING EACH PIECE OF RIMOWA’S IMAGERY, THE MACHINE LEARNED HOW TO BEST RENDER THE TRUE SPIRIT OF THE LEGENDARY TRAVEL CASE MAKER.